job description
Are you passionate about digital marketing and eager to drive impactful results through SEO and SEM strategies? Skills Development Academy is seeking a dynamic SEO / SEM Specialist to join our team in Bali. In this role, you will analyze consumer behavior, optimize search trends, and enhance campaign performance to elevate our online presence and engagement.
As part of our innovative marketing team, you will collaborate with cross-functional stakeholders to develop data-driven strategies that boost organic and paid search visibility. Your expertise will directly contribute to increasing web traffic, improving conversion rates, and maximizing ROI. If you thrive in a fast-paced environment and enjoy leveraging analytics to inform decisions, this is the perfect opportunity for you.
Join us in beautiful Bali and take your career to the next level while enjoying a vibrant work culture and stunning surroundings.
Responsibility
- Develop and execute SEO and SEM strategies to improve search rankings and drive targeted traffic.
- Conduct keyword research and competitive analysis to identify opportunities for optimization.
- Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Optimize website content, meta tags, and on-page elements for better search visibility.
- Manage paid search campaigns, including budget allocation, bid management, and A/B testing.
- Collaborate with content and design teams to create SEO-friendly content and landing pages.
- Stay updated with industry trends, algorithm changes, and best practices in digital marketing.
- Prepare detailed reports on KPIs, insights, and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in SEO/SEM, with a strong portfolio of successful campaigns.
- Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
- Experience managing PPC campaigns (Google Ads, Bing Ads, etc.).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English.
- Familiarity with HTML, CSS, and basic web development principles is a plus.
- Creative thinker with a passion for digital marketing and consumer behavior.