job description
Are you a visionary SEO expert ready to redefine organic growth in the age of AI? Mindvalley, the world's leading personal growth platform, is seeking an exceptional SEO Lead to join our dynamic team in Malaysia. This is a unique opportunity to shape how millions discover our transformative content and programs.
As our SEO Lead, you'll be at the forefront of Mindvalley's digital strategy, driving significant organic traffic and audience engagement. We're looking for someone who doesn't just understand traditional SEO but thrives on innovating within an evolving landscape, especially with the rise of AI-driven search. You will strategize, execute, and optimize our global SEO efforts, ensuring Mindvalley continues to be a beacon for personal transformation across all search engines and emerging discovery platforms.
You will play a pivotal role in identifying new growth opportunities, leading technical SEO initiatives, optimizing content for maximum visibility, and collaborating with cross-functional teams including content, product, and engineering. If you're passionate about personal growth, possess a deep analytical mindset, and have a proven track record of scaling organic channels, we invite you to help us expand human consciousness through groundbreaking SEO strategies.
Responsibility
- Develop and execute a comprehensive global SEO strategy aligned with Mindvalley's business objectives and content roadmap, adapting to AI-driven search trends.
- Lead technical SEO audits and implement best practices, ensuring site health, crawlability, and optimal indexing across all Mindvalley properties.
- Oversee keyword research, competitor analysis, and content optimization initiatives to capture high-intent organic traffic.
- Monitor, analyze, and report on SEO performance using advanced analytics tools, identifying actionable insights for continuous improvement.
- Collaborate closely with content creators, product managers, and engineering teams to integrate SEO requirements into development cycles and content production.
- Stay abreast of the latest SEO algorithm updates, industry trends, and emerging AI search technologies, advising on proactive strategies.
- Mentor and potentially grow an SEO team, fostering a culture of continuous learning and innovation.
- Drive link building and off-page SEO strategies to enhance domain authority and brand visibility.
Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- 5+ years of progressive experience in SEO, with at least 2 years in a leadership or senior specialist role, preferably within a global or high-growth environment.
- Deep expertise in technical SEO, on-page optimization, content strategy, and link building.
- Proven ability to adapt SEO strategies to evolving search landscapes, including a strong understanding of AI's impact on search.
- Proficiency with leading SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog).
- Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
- Excellent communication and collaboration skills, with experience working cross-functionally with content, product, and engineering teams.
- Demonstrated success in driving significant organic traffic growth and improving search rankings for competitive keywords.