job description
Are you a seasoned SEO & GEO Specialist passionate about driving organic growth through cutting-edge digital strategies? Marvant is seeking a dynamic professional to lead our AI-powered search optimization, analytics, and content performance initiatives in the vibrant heart of Bali.
In this role, youâll spearhead data-driven SEO campaigns, leverage geotargeting techniques to expand our reach, and optimize website performance to boost visibility and conversions. Youâll collaborate with cross-functional teams to align SEO efforts with business goals, ensuring measurable impact on traffic, engagement, and revenue.
Join us in Canggu, Baliâa hub for digital nomads and innovatorsâand take your career to the next level with a company that values creativity, precision, and results.
Responsibility
- Develop and execute comprehensive SEO strategies to improve organic search rankings, including on-page, off-page, and technical SEO.
- Optimize content and metadata for AI-driven search algorithms (e.g., Googleâs SGE, Bing AI) to enhance visibility in emerging search landscapes.
- Conduct in-depth keyword research and competitive analysis to identify high-impact opportunities for growth.
- Implement geotargeting (GEO) strategies to tailor content and campaigns for regional audiences, improving local and international rankings.
- Monitor and analyze website performance metrics (e.g., Core Web Vitals, crawlability, indexation) using tools like Google Analytics, Search Console, and SEMrush.
- Collaborate with content, development, and marketing teams to ensure SEO best practices are integrated into all digital assets.
- Stay ahead of SEO trends, algorithm updates, and industry shifts to adapt strategies proactively.
- Generate data-backed reports and insights to demonstrate ROI and inform decision-making for stakeholders.
Qualifications
- Minimum 5+ years of experience in SEO, with a proven track record of driving organic growth for B2B or B2C brands.
- Expertise in technical SEO (schema markup, site speed, mobile optimization) and local/GEO SEO strategies.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics 4, and Search Console.
- Strong understanding of AI search optimization and how to adapt content for generative AI and voice search.
- Experience with content strategy, including blog optimization, pillar pages, and E-E-A-T principles.
- Analytical mindset with the ability to interpret data trends and translate insights into actionable strategies.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Certifications in Google Analytics, SEO, or digital marketing (e.g., HubSpot, SEMrush Academy) are a plus.