job description
Join Parkland Avenue as a Marketing Executive in the vibrant heart of Bali and take the lead in crafting unforgettable shopping experiences! In this dynamic role, you will design, plan, and execute innovative mall campaigns, promotions, and events that captivate shoppers and drive foot traffic. Your creative strategies will not only enhance customer engagement but also strengthen relationships with tenants, fostering a thriving retail ecosystem.
Based in Bali’s bustling commercial hub, you’ll collaborate with cross-functional teams to deliver impactful marketing initiatives that align with brand objectives. Whether it’s launching seasonal promotions, organizing high-energy events, or developing digital engagement strategies, your work will directly contribute to the mall’s reputation as a premier shopping and lifestyle destination.
If you’re a passionate marketer with a flair for creativity, a knack for strategic thinking, and a desire to make a tangible impact in a fast-paced environment, this is your opportunity to shine. Elevate your career in a role where your ideas shape exceptional customer experiences and drive business growth.
Responsibility
- Develop and implement comprehensive marketing strategies for mall campaigns, promotions, and events to boost shopper engagement and sales.
- Collaborate with tenant partners to create co-branded promotions and loyalty programs that enhance customer retention.
- Plan and execute high-impact events, including product launches, seasonal festivals, and community activities.
- Manage digital marketing initiatives, including social media campaigns, email marketing, and influencer partnerships.
- Conduct market research to identify trends, customer preferences, and competitive insights to inform strategy.
- Coordinate with design, PR, and operations teams to ensure seamless execution of marketing plans.
- Monitor and analyze campaign performance using KPIs such as foot traffic, sales data, and customer feedback.
- Prepare budgets and reports for marketing activities, ensuring cost-effective and high-ROI outcomes.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of experience in marketing, preferably in retail, mall management, or event planning.
- Proven track record of successful campaign execution and measurable results in driving engagement.
- Strong project management skills with the ability to handle multiple initiatives under tight deadlines.
- Excellent communication and negotiation skills for stakeholder and tenant management.
- Proficiency in digital marketing tools (e.g., social media platforms, Google Analytics, CRM systems).
- Creative thinker with a data-driven approach to decision-making.
- Fluency in English; knowledge of Indonesian (Bahasa) is a plus.