job description
Join NTUC LearningHub as a Senior Product Marketing Executive on a 1-year contract to drive the strategic marketing and go-to-market execution of our cutting-edge training programs. In this dynamic role, you will shape the narrative, positioning, and demand generation for our portfolio, ensuring alignment with market needs and business objectives.
Based in the vibrant hub of Bali, you’ll collaborate with cross-functional teams to develop impactful campaigns, analyze market trends, and optimize customer engagement. This is a unique opportunity to leverage your expertise in product marketing while contributing to the growth of a leading learning and development organization in Southeast Asia.
If you’re a results-driven marketer with a passion for education and innovation, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end product marketing strategies for NTUC LearningHub’s training programs, including positioning, messaging, and value propositions.
- Lead go-to-market (GTM) plans for new and existing programs, ensuring seamless launches and maximum adoption.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer pain points.
- Collaborate with sales, content, and digital teams to create compelling campaigns across multiple channels (email, social, web, etc.).
- Monitor and analyze campaign performance using KPIs (e.g., lead generation, conversion rates, ROI) and iterate strategies accordingly.
- Create marketing collateral (brochures, presentations, case studies) to support sales and partnership efforts.
- Engage with stakeholders and industry partners to build brand awareness and drive thought leadership.
- Optimize customer journey touchpoints to enhance engagement and retention.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
- Minimum 5 years of experience in product marketing, preferably in the education, training, or EdTech sector.
- Proven track record in developing GTM strategies and driving measurable business impact.
- Strong analytical and data-driven decision-making skills (proficient in tools like Google Analytics, CRM systems).
- Excellent written and verbal communication skills in English; ability to craft persuasive messaging for diverse audiences.
- Experience with digital marketing tools (e.g., SEO, SEM, marketing automation, social media platforms).
- Ability to work in a fast-paced, collaborative environment with cross-functional teams.
- Familiarity with B2B and B2C marketing in the Southeast Asian market is advantageous.