job description
Join Prestige Rentals Pty Ltd and take the lead in scaling our successful business from Australia into the vibrant market of Bali. As our Senior Performance Marketing & Local Lead Growth Specialist, you will drive high-impact digital campaigns leveraging AI, Google Ads, and Meta Ads to generate qualified leads and maximize ROI. This is a unique opportunity to shape our growth strategy in a dynamic, fast-paced environment while being rewarded for your contributions.
You will work closely with cross-functional teams to optimize ad performance, refine targeting strategies, and implement data-driven decisions. If you thrive in a results-oriented culture and are passionate about digital marketing innovation, this role is for you.
Responsibility
- Develop and execute high-performing paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
- Leverage AI-driven tools and automation to optimize ad spend, bidding strategies, and audience targeting.
- Analyze campaign performance metrics and provide actionable insights to improve lead quality and conversion rates.
- Collaborate with the marketing and sales teams to align lead generation strategies with business objectives.
- Conduct A/B testing for ad creatives, landing pages, and audience segments to maximize engagement.
- Monitor industry trends and competitor activities to identify new growth opportunities.
- Manage and allocate budgets effectively to ensure optimal ROI across all campaigns.
- Report on KPIs and present performance updates to stakeholders regularly.
Qualifications
- Proven experience (3+ years) in performance marketing, with a strong focus on Google Ads and Meta Ads.
- Hands-on experience with AI-powered marketing tools and automation platforms.
- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other analytics tools.
- Excellent understanding of lead generation strategies and conversion optimization.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Strong communication and collaboration skills to work with cross-functional teams.
- Certifications in Google Ads or Meta Blueprint are a plus.
- Experience in the rental, hospitality, or travel industry is advantageous.