job description
Join PT. KISG Konsultasi Indonesia as a Senior Marketing Manager and lead our dynamic marketing initiatives in the heart of Bali. This is a unique opportunity to shape demand generation, brand strategy, content creation, and digital marketing for a forward-thinking organization. Based in vibrant Canggu, youâll drive impactful campaigns, elevate our brand presence, and foster meaningful connections with our target audience.
Weâre seeking a hands-on, data-driven marketer with a passion for innovation and a proven track record in scaling brand awareness and lead generation. If you thrive in a fast-paced environment and are eager to make a tangible impact, this role is for you.
As part of our team, youâll collaborate with cross-functional stakeholders to align marketing efforts with business objectives, leveraging cutting-edge tools and analytics to optimize performance. Whether itâs crafting compelling content, managing digital ad campaigns, or refining our brand voice, your expertise will be pivotal in driving growth and engagement.
Responsibility
- Develop and execute comprehensive marketing strategies to drive demand generation, brand awareness, and customer acquisition.
- Lead digital marketing campaigns across SEO, SEM, social media, email, and paid advertising to maximize ROI.
- Create and oversee content marketing initiatives, including blogs, whitepapers, case studies, and multimedia assets.
- Manage brand identity, messaging, and positioning to ensure consistency across all channels and touchpoints.
- Analyze market trends, competitor activity, and customer insights to identify opportunities and refine strategies.
- Collaborate with sales, product, and design teams to align marketing efforts with business goals and product launches.
- Monitor and report on KPIs (e.g., lead volume, conversion rates, engagement metrics) using tools like Google Analytics, CRM, and marketing automation platforms.
- Optimize marketing budgets and allocate resources effectively to achieve measurable results.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. MBA or advanced certification (e.g., Google Analytics, HubSpot) is a plus.
- Minimum 5+ years of experience in marketing, with at least 2 years in a managerial role focusing on digital and brand marketing.
- Proven success in demand generation, lead nurturing, and conversion optimization in B2B or B2C environments.
- Expertise in SEO/SEM, social media marketing, email automation, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing tools.
- Exceptional written and verbal communication skills in English, with a knack for storytelling and brand messaging.
- Experience managing agencies, freelancers, or in-house teams to deliver high-quality creative and technical outputs.
- Ability to work in a fast-paced, remote or hybrid setting with a results-driven mindset.