job description
Are you a strategic and creative Senior Marketing Executive passionate about shaping brand narratives and driving impactful campaigns? Join our dynamic team in Bali to lead high-impact marketing initiatives that elevate brand visibility and engagement across digital and traditional channels.
In this role, you will play a pivotal part in crafting and executing integrated marketing strategies, ensuring consistent messaging, and fostering brand loyalty. Your expertise in Marcom (Marketing Communications) will be instrumental in aligning campaigns with business objectives, analyzing performance metrics, and optimizing outreach for maximum ROI.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, you’ll collaborate with cross-functional teams to deliver innovative solutions in a fast-paced, international environment. This is your chance to make a tangible impact while enjoying Bali’s inspiring work-life balance.
Responsibility
- Develop and execute end-to-end marketing campaigns (digital, social, print, and events) to amplify brand awareness and lead generation.
- Oversee brand consistency across all platforms, including websites, social media, email, and collateral, ensuring alignment with company values.
- Collaborate with creative, sales, and product teams to produce compelling content (copy, visuals, videos) that resonates with target audiences.
- Monitor and analyze KPIs (engagement rates, conversion metrics, ROI) to refine strategies and report insights to stakeholders.
- Manage relationships with agencies, vendors, and influencers to execute co-branded initiatives and partnerships.
- Conduct market research to identify trends, competitor activities, and customer insights to inform data-driven decisions.
- Optimize SEO/SEM strategies to enhance organic reach and paid campaign performance.
- Lead crisis communications and reputation management to maintain a positive brand image.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced certification (e.g., Google Analytics, HubSpot) is a plus.
- Minimum 5 years of experience in marketing communications, with at least 2 years in a senior or leadership role.
- Proven track record in campaign management, brand development, and multi-channel marketing (B2B/B2C).
- Strong proficiency in digital tools (Google Ads, Meta Business Suite, CRM platforms, email marketing software).
- Exceptional written and verbal communication skills in English; multilingual abilities are advantageous.
- Analytical mindset with experience in data interpretation (Google Analytics, Tableau, or similar).
- Creative thinker with a keen eye for design and storytelling to craft engaging narratives.
- Ability to thrive in a fast-paced, collaborative environment with tight deadlines.