job description
Join Vertical Institute as a Senior Marketing Executive (Integrated & Community) and play a pivotal role in shaping how our brand is experienced across social media, events, and strategic partnerships. Based in the vibrant hub of Bali, youâll lead innovative marketing campaigns that drive engagement, build community, and elevate our brand presence in a dynamic, fast-paced environment.
This is a unique opportunity to blend creativity with strategy, leveraging digital and offline channels to create impactful brand narratives. Youâll collaborate with cross-functional teams to develop and execute integrated marketing initiatives that resonate with our target audience, fostering long-term loyalty and growth.
If youâre a visionary marketer with a passion for storytelling, community-building, and data-driven decision-making, weâd love to hear from you. Embrace the chance to work in one of the worldâs most inspiring locations while making a tangible difference in how our brand connects with the world.
Responsibility
- Develop and execute integrated marketing strategies across social media, email, content, and events to enhance brand visibility and engagement.
- Lead community management initiatives, fostering meaningful interactions and growing our audience across digital platforms.
- Collaborate with internal teams to create compelling brand narratives and campaigns that align with business objectives.
- Manage partnerships and collaborations with influencers, brands, and industry leaders to expand reach and credibility.
- Analyze performance metrics and KPIs to optimize marketing efforts and demonstrate ROI.
- Plan and execute events and activations (virtual and in-person) to strengthen brand presence and community ties.
- Oversee content creation, ensuring consistency in brand voice, tone, and messaging across all channels.
- Stay ahead of industry trends and emerging platforms to innovate and adapt marketing strategies proactively.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field. Masterâs degree is a plus.
- Minimum 5 years of experience in marketing, with a focus on integrated campaigns, social media, or community management.
- Proven track record of developing and executing successful marketing strategies that drive engagement and growth.
- Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
- Excellent written and verbal communication skills in English, with a knack for storytelling and content creation.
- Proficiency in analytics tools (e.g., Google Analytics, Meta Insights) and CRM platforms.
- Experience with event planning and partnership management is highly desirable.
- Creative thinker with a data-driven mindset and a passion for building communities.