job description
Join Mind Stretcher Education as a Senior Marketing Campaign Executive and take the lead in crafting and executing high-impact marketing campaigns across multiple channels. Based in the vibrant and dynamic regions of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you will drive brand awareness, engagement, and conversions through innovative and data-driven strategies.
This is a hands-on role where you will collaborate with cross-functional teams to develop compelling campaign concepts, manage end-to-end execution, and measure performance to ensure ROI. Your expertise in digital marketing, content creation, and analytics will be pivotal in elevating our corporate marketing efforts in a fast-paced, creative environment.
If you are a strategic thinker with a passion for storytelling and a track record of delivering successful campaigns, we invite you to apply and be part of a team that values innovation, excellence, and impact.
Responsibility
- Develop and execute end-to-end marketing campaigns across digital, social, email, and offline channels to drive brand visibility and lead generation.
- Collaborate with creative, content, and design teams to produce high-quality, engaging campaign assets aligned with brand guidelines.
- Conduct market research and competitive analysis to identify trends, opportunities, and audience insights for targeted campaigns.
- Monitor and analyze campaign performance metrics (KPIs, ROI, CTR, conversions) using tools like Google Analytics, CRM, and marketing automation platforms.
- Optimize campaigns in real-time based on data insights to maximize engagement and conversions.
- Manage budget allocation and ensure cost-effective spending across all marketing channels.
- Build and maintain relationships with external partners, vendors, and influencers to amplify campaign reach.
- Present campaign results and recommendations to stakeholders and leadership with clear, actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in marketing campaign management, preferably in a corporate or education sector.
- Proven track record of successful campaign execution with measurable results in lead generation, engagement, or sales.
- Strong proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, HubSpot, Mailchimp, SEO/SEM).
- Excellent analytical and reporting skills, with the ability to interpret data and derive actionable insights.
- Exceptional written and verbal communication skills in English, with a knack for storytelling and content creation.
- Experience in project management, with the ability to handle multiple campaigns simultaneously under tight deadlines.
- Creative thinker with a customer-centric approach and a passion for innovation in marketing strategies.