job description
Join Resorts World Sentosa as a Senior Executive in Event & Promotion – Database Marketing and play a pivotal role in driving customer engagement through strategic database marketing initiatives. This position is ideal for a dynamic professional with a passion for leveraging data to create impactful event promotions and marketing campaigns.
In this role, you will be responsible for managing and analyzing customer databases to develop targeted marketing strategies that enhance guest experiences and drive revenue growth. You will collaborate with cross-functional teams to execute promotional events, ensuring alignment with business objectives and brand standards.
Based in the vibrant locations of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you will have the opportunity to work in a dynamic and innovative environment, contributing to the success of one of the world's leading integrated resorts.
Responsibility
- Develop and implement database marketing strategies to support event and promotional campaigns.
- Analyze customer data to identify trends, segment audiences, and personalize marketing efforts.
- Collaborate with the marketing and events teams to create and execute targeted promotional activities.
- Manage and maintain customer databases, ensuring data accuracy and compliance with privacy regulations.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Coordinate with external vendors and partners to enhance promotional outreach and engagement.
- Stay updated with industry trends and best practices in database marketing and event promotion.
- Support the planning and execution of on-site and digital events to drive customer engagement and loyalty.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in database marketing, event promotion, or a similar role.
- Strong analytical skills with proficiency in data analysis tools and CRM systems.
- Excellent communication and project management skills.
- Experience in the hospitality or entertainment industry is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with a strategic approach to marketing and customer engagement.
- Familiarity with digital marketing tools and platforms is advantageous.