job description
Join IJM Corporation Berhad as a Senior Executive in Digital Marketing and lead innovative campaigns in the vibrant landscape of Bali, Indonesia. This is a unique opportunity to shape the digital presence of a leading multinational conglomerate, driving brand awareness, engagement, and conversion through cutting-edge strategies.
In this dynamic role, you will oversee end-to-end digital marketing initiatives, from SEO and content marketing to social media and paid advertising. Your expertise will be pivotal in aligning digital efforts with business objectives, ensuring measurable growth and a competitive edge in the market. Bali’s thriving digital ecosystem provides the perfect backdrop for creativity and innovation.
We are seeking a strategic thinker with a passion for data-driven decision-making and a track record of delivering impactful digital campaigns. If you thrive in a fast-paced environment and are eager to make a tangible difference, this role is for you.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation.
- Manage and optimize SEO/SEM campaigns, ensuring high organic rankings and cost-effective paid acquisitions.
- Oversee social media platforms, creating engaging content and fostering community growth.
- Lead email marketing initiatives, including segmentation, automation, and performance analysis.
- Collaborate with cross-functional teams to align digital efforts with overall business goals.
- Monitor and analyze KPIs and ROI of digital campaigns, providing actionable insights for continuous improvement.
- Stay ahead of industry trends and emerging technologies to innovate and adapt strategies.
- Manage relationships with external agencies, vendors, and influencers to amplify reach and impact.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a senior or leadership role.
- Proven expertise in SEO, SEM, PPC, social media marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Mailchimp).
- Excellent communication, project management, and leadership skills.
- Creative mindset with a data-driven approach to problem-solving.
- Familiarity with the Indonesian market and digital landscape is advantageous.