job description
Join Sunway Berhad as a Senior Executive / Assistant Manager - Digital Strategist and lead the charge in transforming digital and social media landscapes. In this dynamic role, you will analyze performance metrics, derive actionable insights, and craft data-driven strategies to elevate business growth and communication effectiveness. Based in the vibrant hubs of Bali, Indonesia (Canggu, Ubud, Denpasar, or surrounding areas), you’ll collaborate with cross-functional teams to optimize digital campaigns, enhance brand visibility, and drive measurable ROI.
This is a unique opportunity to shape the digital future of a forward-thinking organization while enjoying the work-life balance of Bali’s inspiring environment. Whether you're refining SEO/SEM strategies, leveraging social media analytics, or innovating content marketing approaches, your expertise will be pivotal in aligning digital initiatives with overarching business goals.
Responsibility
- Develop and execute comprehensive digital marketing strategies to boost brand awareness, engagement, and conversions.
- Monitor and analyze social media performance (e.g., Facebook, Instagram, LinkedIn, TikTok) using tools like Google Analytics, Hootsuite, or Sprout Social.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and audience insights.
- Optimize SEO/SEM campaigns to improve organic search rankings and paid advertising efficiency.
- Collaborate with content creators and designers to produce high-impact digital assets (e.g., blogs, videos, infographics).
- Prepare detailed performance reports with KPIs, ROI metrics, and actionable recommendations for stakeholders.
- Stay ahead of emerging digital trends (e.g., AI, automation, influencer marketing) and integrate innovative tactics.
- Manage budget allocation across digital channels to maximize cost-effectiveness and campaign success.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in digital strategy, social media management, or performance marketing.
- Proven track record of successful digital campaigns with measurable impact on business growth.
- Proficiency in analytics tools (Google Analytics, SEMrush, Ahrefs) and social media platforms.
- Strong data interpretation skills with the ability to translate insights into strategic actions.
- Excellent communication and presentation skills to articulate complex ideas to non-technical stakeholders.
- Experience with content management systems (CMS) and CRM tools (e.g., HubSpot, Salesforce).
- Creative thinker with a problem-solving mindset and adaptability to fast-paced environments.