job description
Are you a creative digital marketer with a flair for engaging Mandarin-speaking audiences? Rest N Go is seeking a dynamic Senior Executive / Assistant Manager in Digital Marketing to lead innovative campaigns, elevate brand visibility, and drive meaningful connections across digital platforms in the vibrant markets of Southeast Asia.
Based in the tropical paradise of Bali, youâll have the unique opportunity to blend strategic thinking with cultural insight, crafting compelling digital experiences that resonate with diverse audiences. This role is perfect for a results-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about leveraging data to optimize performance.
Join a forward-thinking company where your ideas will shape the future of digital engagement. Whether youâre developing social media strategies, managing paid advertising, or analyzing consumer behavior, your work will directly impact brand growth and customer acquisition.
Responsibility
- Develop and execute data-driven digital marketing campaigns across social media, SEO, email, and paid channels to boost brand awareness and lead generation.
- Create and localize Mandarin-language content tailored to target audiences, ensuring cultural relevance and engagement.
- Manage and optimize paid advertising campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI and conversion metrics.
- Monitor and analyze KPIs and performance metrics (CTR, CAC, engagement rates) to refine strategies and report insights to stakeholders.
- Collaborate with cross-functional teams (design, sales, product) to align digital marketing efforts with business objectives.
- Stay ahead of digital marketing trends and emerging platforms, recommending innovative approaches to maintain competitive advantage.
- Oversee community management and customer interactions on Mandarin-speaking platforms (WeChat, Weibo, Xiaohongshu, etc.).
- Conduct market research to identify opportunities in Mandarin-speaking markets and adapt strategies accordingly.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field. Masterâs degree is a plus.
- Minimum 4+ years of experience in digital marketing, with at least 2 years in a leadership or strategic role.
- Fluent in Mandarin (written and spoken) with a deep understanding of Chinese digital ecosystems and consumer behavior.
- Proven track record of managing successful digital campaigns with measurable impact on brand growth and revenue.
- Proficiency in Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, and other marketing tools.
- Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Excellent communication and project management skills, with experience leading cross-functional teams.
- Creative mindset with a passion for storytelling, content creation, and audience engagement.