job description
Join SWIDYA, a premier HR and Executive Search firm, in shaping the future of digital marketing in Bali’s thriving business landscape. We’re seeking a Senior Digital Marketing Specialist to drive innovative strategies for our clients across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. This is your chance to work with leading brands, leverage cutting-edge tools, and grow your career in one of Southeast Asia’s most dynamic markets.
As a key player in our team, you’ll craft data-driven campaigns, optimize performance across channels, and deliver measurable results. Bali’s digital economy is booming—be part of the movement that’s redefining marketing excellence in Indonesia. Whether you’re based in a coworking space in Canggu or a corporate office in Denpasar, this role offers flexibility, growth, and the opportunity to make a real impact.
If you’re passionate about digital marketing, thrive in a collaborative environment, and want to advance your career with a company that values talent, apply today and let’s build something extraordinary together.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation for clients across Bali.
- Manage and optimize multi-channel campaigns (SEO, SEM, social media, email, and content marketing) to achieve KPIs and ROI targets.
- Analyze performance data using tools like Google Analytics, Meta Ads Manager, and other platforms to refine strategies and improve outcomes.
- Collaborate with cross-functional teams, including creative, sales, and IT, to align marketing efforts with business objectives.
- Stay ahead of industry trends, emerging technologies, and best practices to ensure competitive advantage for clients.
- Lead A/B testing initiatives to optimize ad creatives, landing pages, and conversion funnels.
- Prepare detailed reports and presentations for stakeholders, highlighting campaign performance and actionable insights.
- Mentor junior team members and contribute to a culture of continuous learning and innovation.
Qualifications
- Minimum 5 years of experience in digital marketing, with at least 2 years in a senior or leadership role.
- Proven track record of managing successful campaigns across SEO, SEM, social media, and email marketing.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, and marketing automation platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills in English (Indonesian is a plus).
- Experience working with clients in diverse industries, including hospitality, e-commerce, and tech.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are highly desirable.