job description
Join Foodicious, Asia's fastest-growing F&B ecosystem platform, as a Senior Digital Marketing Executive and lead our digital growth initiatives in Bali. This is a unique opportunity to shape the future of food and beverage marketing in Southeast Asia, driving impactful campaigns, generating high-quality leads, and building scalable brands.
Based in the vibrant heart of Bali, you'll work in a dynamic, innovative environment where creativity meets data-driven strategy. Your expertise will directly influence our expansion across key markets, leveraging cutting-edge digital tools to engage audiences and drive measurable results.
If you're passionate about digital marketing, thrive in fast-paced settings, and want to make a tangible impact in the F&B industry, this role is for you. Enjoy the flexibility of working across Bali's most inspiring locations while contributing to a mission-driven company.
Responsibility
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize multi-channel campaigns across SEO, SEM, social media, email marketing, and content marketing.
- Analyze performance metrics and KPIs to refine strategies, improve ROI, and ensure alignment with business objectives.
- Collaborate with cross-functional teams to create compelling content, including blog posts, videos, infographics, and social media assets.
- Lead A/B testing initiatives to optimize landing pages, ad creatives, and email campaigns for maximum conversion.
- Monitor industry trends, competitor activities, and emerging digital tools to keep Foodicious ahead of the curve.
- Build and nurture relationships with influencers, partners, and industry stakeholders to amplify brand reach.
- Oversee budget allocation and ensure cost-effective spending across all digital marketing channels.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record in the F&B or e-commerce industry.
- Strong expertise in SEO, SEM, social media marketing, and content strategy.
- Proficiency in analytics tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
- Excellent written and verbal communication skills, with a knack for storytelling and brand messaging.
- Experience managing budgets and demonstrating ROI through data-driven decision-making.
- Creative thinker with a strategic mindset and the ability to adapt to evolving market trends.
- Familiarity with the Southeast Asian market, particularly Indonesia and Malaysia, is a plus.