job description
Join Lalamove, a leading on-demand logistics platform, as a Senior Digital Marketing Associate in the vibrant heart of Bali. In this dynamic role, you will spearhead our performance marketing initiatives, driving user acquisition, engagement, and revenue growth through data-driven digital campaigns. Youâll collaborate with cross-functional teams to optimize our marketing funnel, leverage cutting-edge tools, and scale high-impact strategies across paid social, search, and programmatic channels.
Based in Baliâs thriving digital nomad hub, youâll have the opportunity to shape the future of logistics in Southeast Asia while enjoying a work-life balance in one of the worldâs most inspiring locations. If youâre a results-oriented marketer with a passion for innovation and a track record of delivering measurable ROI, weâd love to hear from you.
Responsibility
- Develop, execute, and optimize performance marketing campaigns across platforms like Meta, Google Ads, TikTok, and programmatic networks to drive user growth and conversions.
- Analyze campaign performance using Google Analytics, SQL, and BI tools to identify trends, insights, and optimization opportunities.
- Manage and scale paid social and search budgets, ensuring efficient spend allocation and maximum ROI.
- Collaborate with creative and content teams to produce high-converting ad creatives, A/B test variations, and refine messaging for target audiences.
- Monitor KPIs (CAC, CTR, CVR, LTV) and provide actionable reports to stakeholders, with a focus on data-driven decision-making.
- Stay ahead of industry trends, emerging platforms, and algorithm changes to maintain a competitive edge.
- Work closely with regional teams to align local strategies with global marketing objectives.
- Implement and refine retargeting and lookalike audience strategies to improve customer retention and lifetime value.
Qualifications
- Bachelorâs degree in Marketing, Business, or a related field; MBA or advanced certifications (Google Ads, Meta Blueprint) are a plus.
- Minimum 4+ years of experience in digital marketing, with a focus on performance marketing, paid acquisition, or growth marketing.
- Proven track record of managing 6-7 figure monthly ad budgets and delivering scalable results in a high-growth environment.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (DV360, The Trade Desk).
- Strong analytical skills with proficiency in Google Analytics 4, SQL, Tableau, or Power BI.
- Experience in A/B testing, attribution modeling, and marketing automation tools (e.g., HubSpot, Braze).
- Excellent communication and stakeholder management skills, with the ability to present complex data in a clear, actionable format.
- Self-starter mindset with a passion for startup culture, agile workflows, and continuous learning.