job description
Join Robinsons Supermarket as a Marketing Services Officer and play a pivotal role in shaping innovative marketing strategies that drive brand awareness, customer engagement, and business growth. Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to conceptualize, plan, and execute high-impact campaigns across digital and traditional channels.
This is a unique opportunity to leverage your creativity and analytical skills in a fast-paced retail environment. You’ll be at the forefront of developing promotional initiatives, managing vendor partnerships, and optimizing customer experiences to align with the company’s vision of excellence. With a focus on data-driven decision-making and trend-spotting, you’ll help position Robinsons Supermarket as a leader in the competitive FMCG sector.
If you’re a passionate marketer with a knack for storytelling and a drive to deliver measurable results, this role offers the perfect platform to grow your career in one of Southeast Asia’s most dynamic markets.
Responsibility
- Develop and implement end-to-end marketing campaigns, including digital, social media, in-store promotions, and loyalty programs to boost customer acquisition and retention.
- Collaborate with internal stakeholders (e.g., Sales, Merchandising, and Creative Teams) to align marketing initiatives with business objectives and seasonal trends.
- Conduct market research and competitive analysis to identify opportunities, consumer insights, and emerging trends in the retail landscape.
- Manage relationships with vendors, agencies, and media partners to negotiate contracts, secure sponsorships, and ensure cost-effective execution of campaigns.
- Monitor and analyze KPIs and ROI of marketing activities, providing actionable reports to optimize performance and budget allocation.
- Oversee the production of marketing collateral, including print, digital, and video content, ensuring brand consistency and compliance with guidelines.
- Coordinate event activations and experiential marketing initiatives to enhance customer engagement and brand visibility.
- Stay updated on industry best practices and innovative marketing technologies to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in retail, FMCG, or a similar fast-paced industry.
- Proven track record in campaign management, from ideation to execution, with measurable results.
- Strong analytical and project management skills, with proficiency in tools like Google Analytics, CRM software, or marketing automation platforms.
- Excellent communication and negotiation skills to liaise with internal teams, vendors, and external partners.
- Creative thinker with a data-driven mindset and the ability to translate insights into actionable strategies.
- Familiarity with digital marketing channels (SEO, SEM, social media, email marketing) and traditional media (print, OOH, radio).
- Ability to work in a dynamic, deadline-driven environment with a proactive and solution-oriented approach.