job description
Are you a Senior Digital Marketer with a passion for driving measurable growth through SEO, paid advertising, and data-driven campaigns? Bean Search Expert is seeking a strategic leader to spearhead our digital marketing efforts in the vibrant heart of Bali.
In this role, you’ll design and execute high-impact digital strategies, optimize client campaigns for maximum ROI, and mentor a growing team of marketing professionals. Whether it’s crafting compelling ad copy, analyzing performance metrics, or staying ahead of algorithm updates, your expertise will shape the success of our clients and our agency.
Join a dynamic, remote-friendly team where innovation meets tropical inspiration. If you thrive in a fast-paced environment and love turning data into actionable insights, this is your chance to make a lasting impact—while enjoying Bali’s unparalleled work-life balance.
Responsibility
- Develop and execute comprehensive digital marketing strategies (SEO, PPC, social media, email) to drive lead generation and brand awareness.
- Lead SEO initiatives, including keyword research, on-page/off-page optimization, and technical SEO audits.
- Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn) with a focus on ROI, A/B testing, and budget allocation.
- Analyze performance data using Google Analytics, SEMrush, or Ahrefs to refine strategies and report insights to stakeholders.
- Collaborate with content and design teams to create high-converting landing pages, blogs, and ad creatives.
- Mentor junior marketers, providing guidance on best practices, tools, and industry trends.
- Stay updated on digital marketing trends (AI, voice search, algorithm changes) and implement innovative tactics.
- Build and maintain strong client relationships through transparent communication and results-driven reporting.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum 5+ years of experience in digital marketing, with at least 2 years in a senior/leadership role.
- Proven track record of successful SEO and paid ad campaigns with measurable KPIs (traffic growth, conversion rates, CTR).
- Expertise in Google Ads, Meta Ads Manager, Google Analytics 4, and SEO tools (Ahrefs, SEMrush, Moz).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English; ability to craft persuasive ad copy and reports.
- Experience mentoring teams or managing client accounts in an agency or in-house setting.
- Certifications in Google Ads, Analytics, or HubSpot are a plus.