job description
Join AMPH Advertising Agency as a Senior Digital Content Writer and shape the voice of cutting-edge brands in Bali’s thriving creative hub. This role is perfect for a wordsmith who thrives on crafting high-impact, SEO-optimized content that captivates audiences and elevates editorial standards across digital platforms.
Based in the vibrant communities of Canggu, Ubud, or Denpasar, you’ll collaborate with a dynamic team to produce authoritative, engaging, and conversion-driven content—from blog posts and social media narratives to whitepapers and email campaigns. Your expertise will not only amplify brand messaging but also set the benchmark for excellence in digital storytelling.
If you’re passionate about blending creativity with data-driven strategies and have a proven track record in content leadership, we’d love to hear from you. This is your chance to work in a fast-paced, innovative environment where your words inspire action and drive measurable results.
Responsibility
- Content Strategy & Creation: Develop and execute a data-backed content strategy aligned with brand goals, including blogs, articles, case studies, and multimedia scripts.
- SEO Optimization: Research and integrate high-value keywords, meta descriptions, and on-page SEO best practices to maximize organic reach.
- Editorial Leadership: Mentor junior writers, enforce brand tone and style guidelines, and ensure consistency across all digital assets.
- Cross-Functional Collaboration: Partner with marketing, design, and social media teams to create cohesive, multi-channel campaigns.
- Performance Analysis: Track content KPIs (engagement, conversions, bounce rates) and refine strategies based on insights.
- Trend Adaptation: Stay ahead of industry trends, algorithm updates, and emerging content formats (e.g., interactive, video, or AI-assisted).
- Client-Facing Communication: Present content ideas and reports to stakeholders with clarity and persuasiveness.
- Localization: Adapt content for global and regional audiences, ensuring cultural relevance and linguistic precision.
Qualifications
- 5+ years of experience in digital content writing, preferably in an agency or fast-paced in-house team.
- Portfolio showcasing SEO-optimized, high-converting content across diverse industries.
- Expertise in content management systems (CMS) (e.g., WordPress, HubSpot) and SEO tools (Ahrefs, SEMrush, Google Analytics).
- Exceptional command of English (grammar, tone, and adaptability for different audiences).
- Proven ability to lead editorial projects from concept to publication, meeting tight deadlines.
- Strong understanding of brand storytelling, user personas, and conversion-focused copywriting.
- Familiarity with AP Style, Chicago Manual, or other editorial standards.
- Bonus: Experience in B2B, SaaS, or e-commerce content and basic HTML/CSS knowledge.