job description
Are you a data-driven marketer with a passion for turning leads into loyal customers? TDCX is seeking a dynamic Demand Generation Specialist to join our team in Bali, Indonesia for a 4-month contract. In this role, youâll design and execute high-impact lifecycle email campaigns that drive user activation, engagement, and revenue growth.
Leveraging cutting-edge marketing automation tools and analytics, youâll craft personalized, scalable campaigns that resonate with our target audience. Your expertise in A/B testing, segmentation, and performance optimization will be key to maximizing conversion rates and ROI. This is a fantastic opportunity to work in a fast-paced, innovative environment while enjoying the vibrant culture and work-life balance of Bali.
If you thrive in a collaborative setting and have a proven track record in demand generation, lead nurturing, and email marketing, weâd love to hear from you. Apply now to be part of a team thatâs redefining customer engagement!
Responsibility
- Develop and execute data-driven email marketing campaigns to nurture leads and drive conversions.
- Design and optimize lifecycle marketing strategies (onboarding, engagement, retention, and re-activation).
- Conduct A/B testing on subject lines, content, CTAs, and send times to improve performance.
- Segment audiences based on behavior, demographics, and engagement to deliver personalized messaging.
- Monitor and analyze KPIs (open rates, click-through rates, conversion rates) and provide actionable insights.
- Collaborate with cross-functional teams (sales, product, design) to align campaigns with business goals.
- Utilize marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to streamline workflows.
- Stay updated on industry trends and best practices in demand generation and digital marketing.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 3+ years of experience in demand generation, email marketing, or digital marketing.
- Proven success in creating and optimizing email campaigns with measurable ROI.
- Proficiency in marketing automation tools (HubSpot, Marketo, Pardot, etc.) and CRM systems.
- Strong analytical skills with experience in Google Analytics, SQL, or data visualization tools.
- Excellent copywriting and storytelling abilities with a focus on conversion.
- Familiarity with SEO/SEM principles and lead generation strategies.
- Ability to work independently in a fast-paced, remote or hybrid environment.