job description
Join a dynamic, fast-paced team where creativity meets data-driven performance in the heart of Bali’s thriving digital landscape. As a Brand & Digital Marketing Specialist, you’ll play a pivotal role in shaping brand identities, crafting high-impact campaigns, and driving measurable growth across digital channels.
This is your chance to work in a collaborative environment that values innovation, agility, and results. Whether you’re optimizing paid media, refining SEO strategies, or engaging audiences through compelling content, your work will directly influence brand visibility and revenue growth. Ideal for a strategic thinker with a passion for storytelling and analytics, this role offers the freedom to experiment, the tools to succeed, and the opportunity to make a tangible impact in a rapidly scaling organization.
Based in Bali’s creative hub (Canggu, Ubud, or surrounding areas), you’ll collaborate with cross-functional teams to deliver campaigns that resonate with global and local audiences alike. If you thrive in a role that blends artistry with analytics, this is the perfect next step in your marketing career.
Responsibility
- Brand Strategy & Development: Define and execute brand positioning, messaging, and visual identity to ensure consistency across all digital touchpoints.
- Multi-Channel Campaign Management: Plan, launch, and optimize paid and organic campaigns across social media, search, email, and display networks.
- Performance Analysis & Reporting: Monitor KPIs (CTR, CAC, ROI, engagement) and provide actionable insights to refine strategies and maximize budget efficiency.
- Content Creation & Curation: Develop high-converting copy, graphics, and video content tailored to target audiences and platform best practices.
- SEO & SEM Optimization: Conduct keyword research, on-page/off-page SEO, and PPC management to improve organic rankings and paid ad performance.
- Social Media Growth: Build and nurture online communities, leverage influencer partnerships, and implement engagement strategies to boost brand loyalty.
- Collaborative Stakeholder Management: Work with designers, developers, and sales teams to align marketing efforts with business objectives.
- Market & Competitor Research: Stay ahead of industry trends, analyze competitor strategies, and identify opportunities for differentiation.
Qualifications
- Proven Experience: 3+ years in digital marketing, brand management, or a related field, with a portfolio showcasing successful campaigns.
- Technical Proficiency: Hands-on experience with tools like Google Analytics, Meta Ads Manager, SEMrush, Canva, or similar platforms.
- Data-Driven Mindset: Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Creative & Adaptable: Exceptional writing, editing, and storytelling skills, with a knack for tailoring content to diverse audiences.
- Collaboration & Communication: Ability to work in cross-functional teams, present ideas clearly, and manage stakeholder expectations.
- SEO/SEM Knowledge: Understanding of on-page/off-page SEO, keyword optimization, and paid search strategies.
- Social Media Expertise: Deep familiarity with platforms like Instagram, LinkedIn, TikTok, and Facebook, including community management and paid promotions.
- Bachelor’s Degree: In Marketing, Communications, Business, or a related field (or equivalent experience).