job description
Join our dynamic team as a Senior Creative Strategist (Meta Ads) and lead the creative vision for a premium consumer brand on Meta platforms. This is a high-impact role where youâll shape innovative ad strategies, guide creative production, and collaborate with a distributed team to drive profitable growth and brand engagement. Based in Bali (or remote within Indonesia), youâll work in a flexible, results-driven environment with a focus on data-backed creativity and performance marketing.
As the creative force behind our Meta campaigns, youâll leverage your deep expertise in digital advertising to craft compelling narratives, optimize ad performance, and scale successful strategies. Youâll work closely with designers, copywriters, and performance marketers to ensure every campaign aligns with business goals while pushing creative boundaries. If youâre passionate about turning data into storytelling and driving measurable results, this role offers the perfect blend of strategy, creativity, and leadership.
This is a full-time, remote opportunity with a competitive salary, performance bonuses, and the chance to work with a globally recognized brand. Enjoy the flexibility of Baliâs vibrant digital nomad scene while making a tangible impact on a fast-growing consumer brand.
Responsibility
- Develop and execute Meta Ads creative strategies that align with business objectives and drive profitable growth.
- Lead the end-to-end creative process, from concept development to production, ensuring high-quality, engaging ad content.
- Collaborate with cross-functional teams (design, copywriting, performance marketing) to optimize ad performance and scalability.
- Analyze campaign data to identify trends, insights, and opportunities for creative optimization and A/B testing.
- Manage and mentor a distributed team of creatives, providing guidance on best practices for Meta Ads and performance marketing.
- Stay ahead of industry trends, platform updates, and emerging creative formats to maintain a competitive edge.
- Present creative strategies, performance reports, and recommendations to stakeholders and leadership.
- Ensure brand consistency across all Meta Ads campaigns while experimenting with innovative formats and storytelling techniques.
Qualifications
- 5+ years of experience in creative strategy, digital advertising, or performance marketing, with a focus on Meta Ads (Facebook/Instagram).
- Proven track record of driving profitable growth through creative strategies and data-driven optimizations.
- Strong portfolio showcasing successful Meta Ads campaigns, including case studies with measurable results (e.g., ROAS, CTR, conversion rates).
- Deep understanding of Meta Ads Manager, Business Suite, and creative best practices for feed, stories, reels, and other ad formats.
- Experience leading creative teams, managing production workflows, and collaborating with designers, copywriters, and videographers.
- Analytical mindset with the ability to interpret data, derive insights, and translate them into actionable creative strategies.
- Excellent communication and presentation skills, with the ability to articulate creative concepts to stakeholders.
- Self-starter with a passion for innovation, experimentation, and staying ahead of digital advertising trends.
- Remote work experience and familiarity with tools like Slack, Asana, Trello, or similar collaboration platforms.