job description
Join Universal Robina Corporation as a Senior Brand Assistant and play a pivotal role in shaping the future of our iconic brands in the dynamic Bali market. This is a unique opportunity to drive strategic marketing initiatives, develop innovative brand campaigns, and contribute to the growth of a leading FMCG company in Southeast Asia.
As a Senior Brand Assistant, you will collaborate with cross-functional teams to execute data-driven marketing strategies, analyze consumer insights, and recommend actionable plans to enhance brand equity and market share. Your expertise will be instrumental in translating business objectives into compelling brand narratives that resonate with our diverse audience.
Based in the vibrant and culturally rich island of Bali, you will thrive in an environment that blends professional excellence with an inspiring work-life balance. Universal Robina Corporation is committed to fostering talent, innovation, and sustainable growth, making this role ideal for ambitious marketing professionals ready to make their mark.
Responsibility
- Develop and implement comprehensive marketing strategies to support brand growth and market penetration in Bali and surrounding regions.
- Collaborate with the marketing team to create and execute integrated brand campaigns across digital, print, and experiential channels.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Assist in the preparation of annual marketing plans, budgets, and performance forecasts for assigned brands.
- Monitor and evaluate the effectiveness of marketing initiatives using KPIs, ROI analysis, and consumer feedback.
- Coordinate with creative agencies, media partners, and internal stakeholders to ensure brand consistency and message alignment.
- Manage brand assets, including packaging, promotional materials, and digital content, to maintain a cohesive brand identity.
- Support the launch of new products and line extensions, from concept development to post-launch evaluation.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA is a plus.
- Minimum of 3-5 years of experience in brand management, marketing, or a related role, preferably in the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns and brand strategies.
- Strong analytical skills with the ability to interpret market data, consumer insights, and financial metrics.
- Excellent communication and presentation skills, with fluency in English (additional proficiency in Indonesian is advantageous).
- Proficiency in Microsoft Office Suite, marketing analytics tools, and CRM software.
- Creative thinker with a strategic mindset and a passion for brand storytelling.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.