job description
Join PlayPark, a leading name in the gaming industry, as a Senior Brand Ads Designer and shape the visual identity of our next-generation game launches and marketing campaigns. Based in the vibrant creative hub of Bali, you’ll collaborate with cross-functional teams to craft high-impact advertising assets that captivate global audiences and drive player engagement.
This role is perfect for a visionary designer with a passion for gaming, a keen eye for trends, and the ability to translate brand narratives into compelling visuals. From social media ads to large-scale digital campaigns, your work will be at the forefront of PlayPark’s marketing strategy, ensuring our games stand out in a competitive market.
Why Bali? Immerse yourself in a dynamic, inspiring environment where creativity thrives—whether you’re based in Canggu, Ubud, or Denpasar. Enjoy a work-life balance that fuels innovation, with access to co-working spaces, a supportive expat community, and the island’s unmatched lifestyle perks.
Responsibility
- Design and produce high-quality static, animated, and video advertising assets for multi-platform campaigns (social media, display ads, in-game promotions, etc.).
- Develop brand-aligned visual concepts for game launches, updates, and seasonal events, ensuring consistency across all marketing materials.
- Collaborate with marketing, product, and creative teams to define campaign goals and translate them into engaging, conversion-focused designs.
- Optimize ad creatives for A/B testing, analyzing performance data to refine designs and improve CTR and engagement metrics.
- Stay ahead of gaming and digital design trends, incorporating innovative techniques and tools to elevate PlayPark’s brand presence.
- Create and maintain design guidelines and templates to streamline asset production for global and regional campaigns.
- Manage multiple projects with tight deadlines, ensuring high-quality deliverables that meet brand and technical specifications.
- Present design concepts to stakeholders, incorporating feedback while maintaining creative integrity.
Qualifications
- 5+ years of experience in graphic design, with a focus on digital advertising, branding, or gaming.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and motion graphics tools (e.g., Premiere Pro, Blender).
- Strong portfolio showcasing high-impact ad creatives, including static, animated, and video content for social media and digital platforms.
- Deep understanding of UI/UX principles for ad design, with a focus on user engagement and conversion optimization.
- Experience working in gaming, tech, or entertainment industries is a significant plus.
- Excellent communication skills and ability to articulate design decisions to non-design stakeholders.
- Familiarity with performance marketing metrics (CTR, CVR, etc.) and data-driven design iteration.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, remote-first environment.