job description
Are you a data-driven digital marketer with a passion for crafting high-impact ad campaigns that deliver measurable results? Sister Creatives Co, a dynamic creative agency based in the heart of Bali, is seeking a Senior Ads Specialist to lead our paid media strategy across Meta, Google Ads, and other digital platforms.
In this role, youâll design, execute, and optimize high-performing paid campaigns that drive lead generation, brand awareness, and conversions. Youâll collaborate with our creative and analytics teams to ensure every ad dollar is spent wisely, leveraging A/B testing, audience segmentation, and performance analytics to maximize ROI. If you thrive in a fast-paced, innovative environment and love turning data into actionable insights, this is your chance to make a real impact in Baliâs booming digital landscape.
Join us and be part of a team that values creativity, precision, and resultsâall while working in one of the worldâs most inspiring locations.
Responsibility
- Develop, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other digital platforms.
- Conduct keyword research, audience targeting, and bid management to maximize campaign performance and ROI.
- Monitor and analyze KPIs (CTR, CPC, CPA, ROAS) and provide data-driven recommendations for continuous improvement.
- Collaborate with creative teams to produce high-converting ad creatives (copy, images, videos) tailored to target audiences.
- Implement A/B testing for ad variations, landing pages, and audience segments to refine strategies.
- Stay ahead of industry trends, algorithm updates, and new ad formats to keep campaigns competitive.
- Prepare and present performance reports with actionable insights for stakeholders.
- Manage ad budgets efficiently, ensuring optimal allocation across campaigns for maximum impact.
Qualifications
- Proven 3+ years of experience as a Paid Ads Specialist, PPC Manager, or Digital Marketing Specialist, with a strong portfolio of successful campaigns.
- Expertise in Meta Ads Manager, Google Ads, and Google Analytics 4 (certifications are a plus).
- Deep understanding of bid strategies, audience targeting, and conversion tracking (pixel, UTM, etc.).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with A/B testing, landing page optimization, and CRM integrations.
- Excellent written and verbal communication skills in English for ad copy and team collaboration.
- Creative mindset with the ability to craft compelling ad copy and visuals that resonate with audiences.
- Self-motivated, detail-oriented, and able to work in a fast-paced, remote or hybrid environment in Bali.