job description
Are you a creative and dynamic Social Media Specialist with a passion for food, hospitality, and digital storytelling? Our client, a thriving restaurant brand in Bali, is looking for a talented professional to elevate their online presence, engage their audience, and drive foot traffic through innovative marketing strategies.
In this role, you will be the voice of the brand, crafting compelling content, managing social media channels, and executing data-driven campaigns to attract locals and tourists alike. If you thrive in a fast-paced environment and love turning trends into viral moments, this is your chance to make an impact in Bali’s vibrant culinary scene.
Join us and help shape the digital identity of a growing restaurant business while enjoying the island’s inspiring work-life balance.
Responsibility
- Develop and execute social media strategies to increase brand awareness, engagement, and customer loyalty across platforms (Instagram, Facebook, TikTok, etc.).
- Create, curate, and schedule high-quality content, including photos, videos, reels, and stories that align with the brand’s voice and aesthetic.
- Monitor and analyze social media performance using analytics tools, adjusting strategies based on KPIs (engagement rate, reach, conversions).
- Collaborate with chefs, managers, and influencers to promote menu launches, events, and special offers through targeted campaigns.
- Manage community engagement by responding to comments, messages, and reviews in a timely and professional manner.
- Plan and execute paid social media advertisements (Meta, Google Ads) to drive foot traffic and reservations.
- Stay ahead of food, travel, and digital marketing trends to keep content fresh and competitive.
- Assist in email marketing and loyalty programs to nurture customer relationships.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Digital Marketer, or Content Creator, preferably in the hospitality or F&B industry.
- Strong portfolio showcasing content creation, copywriting, and campaign management skills.
- Proficiency in social media platforms (Instagram, Facebook, TikTok) and tools like Canva, Adobe Creative Suite, or CapCut.
- Experience with social media analytics (Meta Business Suite, Google Analytics) and paid advertising.
- Excellent English communication skills (written and verbal) with a creative flair for storytelling.
- Basic knowledge of SEO and hashtag strategies to maximize organic reach.
- Ability to work independently, meet deadlines, and adapt to a fast-paced, creative environment.
- Passion for food, hospitality, and Bali’s culture is a plus!