job description
Are you a TikTok-savvy marketing professional with a passion for skincare and beauty? Join a fast-growing beauty brand in the heart of Bali, where creativity meets strategy in a dynamic, high-energy environment.
As our TikTok Marketing Executive, youâll play a pivotal role in shaping our digital presence, driving engagement, and amplifying brand awareness through cutting-edge social media campaigns. This is your chance to work with top influencers, craft viral content, and grow your career in one of the most exciting industries today.
Based in Baliâs most vibrant locationsâCanggu, Ubud, Denpasar, or beyondâyouâll collaborate with a talented team to elevate our brandâs voice on TikTok and beyond. If you thrive in a fast-paced, innovative setting and have a knack for trend-spotting and storytelling, this role is for you.
Responsibility
- Develop and execute high-impact TikTok marketing strategies to boost brand visibility and engagement in the skincare/beauty niche.
- Create, curate, and optimize viral-worthy content, including videos, reels, and live streams, aligned with brand guidelines.
- Collaborate with influencers, KOLs, and content creators to amplify reach and drive authentic audience connections.
- Monitor TikTok analytics and performance metrics to refine campaigns and maximize ROI.
- Stay ahead of beauty trends, platform updates, and algorithm changes to keep content fresh and competitive.
- Manage paid and organic TikTok ad campaigns, including budget allocation and A/B testing.
- Work cross-functionally with product, design, and sales teams to ensure brand consistency across all touchpoints.
- Build and nurture a community of loyal followers through interactive content, challenges, and engagement initiatives.
Qualifications
- Proven experience (2+ years) in TikTok marketing, social media management, or digital content creation, preferably in the beauty, skincare, or lifestyle industry.
- Deep understanding of TikTokâs algorithm, trends, and best practices for organic and paid growth.
- Strong creative and copywriting skills with the ability to craft compelling, platform-specific content.
- Experience in influencer marketing, including outreach, negotiation, and campaign management.
- Proficiency in video editing tools (CapCut, Adobe Premiere, etc.) and analytics platforms (TikTok Analytics, Google Analytics).
- Data-driven mindset with the ability to interpret KPIs and optimize performance based on insights.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Passion for beauty and skincare with a finger on the pulse of industry trends.