job description
Join CoDev as a Remote Senior Marketing Manager (Night Shift) and take the lead in shaping our brand’s voice and driving high-quality lead generation in the dynamic APAC market. This is a unique opportunity to work with a global team while enjoying the vibrant lifestyle of Bali—whether you're based in Canggu, Ubud, or Denpasar.
As the Marketing Manager, you will own the end-to-end messaging strategy, ensuring alignment with our business goals and target audience. Your expertise in digital marketing, content creation, and performance analysis will be critical in optimizing campaigns, expanding our reach, and converting prospects into loyal clients. This role is ideal for a strategic thinker with a passion for data-driven marketing and a knack for crafting compelling narratives.
Why Bali? Work remotely from paradise—collaborate with international teams during the night shift (aligned with US/EU time zones) while enjoying Bali’s world-class beaches, coworking spaces, and cultural richness. CoDev offers a competitive salary, flexible remote work, and the chance to make a tangible impact in a fast-growing tech-driven company.
Responsibility
- Develop and execute data-driven marketing strategies to generate high-intent leads across digital channels (SEO, PPC, email, social media, and content marketing).
- Own the brand messaging and positioning, ensuring consistency across all campaigns, website content, and sales collateral.
- Lead A/B testing and performance optimization for landing pages, ads, and email sequences to maximize conversion rates.
- Collaborate with sales and product teams to align marketing efforts with business objectives and customer needs.
- Manage and mentor a team of marketing specialists, fostering a culture of creativity, accountability, and continuous improvement.
- Monitor KPIs and ROI for all marketing activities, providing actionable insights and reports to stakeholders.
- Stay ahead of industry trends and competitive landscapes, identifying new opportunities for growth and innovation.
- Oversee the content calendar and editorial workflow, ensuring timely delivery of high-quality assets (blogs, whitepapers, case studies, etc.).
Qualifications
- 5+ years of experience in marketing management, with a proven track record in lead generation and demand creation (B2B or tech industry preferred).
- Expertise in SEO, SEM, and paid advertising (Google Ads, Meta, LinkedIn) with a strong analytical mindset.
- Exceptional written and verbal communication skills in English, with the ability to craft persuasive messaging for diverse audiences.
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar) and CRM platforms (Salesforce, Zoho).
- Experience managing remote teams and cross-functional projects in a fast-paced environment.
- Strong understanding of funnel optimization, customer journey mapping, and attribution modeling.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s or certifications are a plus).
- Availability to work night shifts (US/EU hours) with a reliable internet connection.