job description
Join our vibrant team in Bali as a Digital Media Specialist and play a pivotal role in shaping the online presence of our beloved café and baking school. We're seeking a creative, data-driven professional who thrives in the dynamic world of digital marketing and content creation.
In this role, you'll develop and execute innovative social media strategies, craft compelling visual and written content, and engage with our community of food enthusiasts and aspiring bakers. Your work will directly contribute to building our brand's digital footprint across multiple platforms while driving foot traffic to our physical locations.
Based in the heart of Canggu, you'll enjoy a collaborative work environment that blends professional growth with Bali's unique lifestyle. This is more than just a job—it's an opportunity to grow with a passionate team in one of the world's most inspiring locations.
Responsibility
- Develop and implement comprehensive social media strategies across Instagram, Facebook, TikTok, and other relevant platforms
- Create engaging, on-brand content including photos, videos, reels, and written posts that showcase our café offerings and baking classes
- Manage daily social media operations including content scheduling, community engagement, and performance monitoring
- Collaborate with our culinary team to develop content that highlights our menu items, baking techniques, and behind-the-scenes stories
- Analyze performance metrics and provide regular reports with actionable insights to optimize our digital presence
- Stay current with digital marketing trends and platform algorithm changes to maintain competitive advantage
- Coordinate with influencers and local partners to expand our reach and build brand awareness
- Assist in planning and executing digital campaigns for special events, promotions, and new product launches
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 2+ years of experience in social media management or digital marketing, preferably in hospitality or F&B industry
- Proven track record of growing and engaging social media audiences
- Excellent photography and videography skills with experience in content creation
- Proficiency in social media management tools (e.g., Meta Business Suite, Later, Canva)
- Strong understanding of SEO principles and content optimization
- Creative mindset with exceptional writing and storytelling abilities
- Familiarity with Bali's digital landscape and local market trends is a plus