job description
Join Tavor Perry as a Remote PPC Specialist Virtual Assistant and take your digital marketing career to the next level! This is a unique opportunity to work with a dynamic team, optimizing paid advertising campaigns to drive measurable results for clients across diverse industries.
As a PPC Specialist VA, you’ll play a pivotal role in managing, analyzing, and refining pay-per-click campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads. Your expertise will help maximize ROI, improve ad performance, and scale successful strategies. Whether you're a seasoned professional or an ambitious marketer looking to specialize in PPC, this role offers flexibility, growth, and the chance to work remotely from the vibrant island of Bali.
If you’re passionate about data-driven marketing, thrive in a fast-paced environment, and want to contribute to impactful campaigns, we’d love to hear from you. Be one of us!
Responsibility
- Manage and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and other paid platforms to achieve KPIs (CTR, CPC, ROAS, conversions).
- Conduct keyword research, audience targeting, and competitive analysis to refine ad strategies.
- Create and A/B test ad copy, landing pages, and visuals to improve performance and engagement.
- Monitor campaign budgets, bids, and spend to ensure cost-efficiency and maximum ROI.
- Generate detailed reports and insights using tools like Google Analytics, Google Ads Editor, and third-party dashboards.
- Collaborate with marketing teams to align PPC efforts with broader digital marketing strategies.
- Stay updated on industry trends, algorithm changes, and new PPC tools/technologies.
- Provide actionable recommendations to clients based on data-driven insights.
Qualifications
- Proven experience (1+ years) in managing PPC campaigns, preferably in a remote or virtual assistant capacity.
- Proficiency in Google Ads, Meta Ads Manager, and Google Analytics (certifications are a plus).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English.
- Familiarity with SEO principles and how they complement PPC strategies.
- Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously.
- Basic knowledge of HTML/CSS or landing page builders (e.g., Unbounce, Instapage) is advantageous.
- Self-motivated, detail-oriented, and passionate about digital marketing.