job description
Join Tavor Perry as a Marketing Automation Virtual Assistant and become a key player in driving efficient, data-driven marketing campaigns. This remote role based in Bali offers the flexibility to work part-time while contributing to cutting-edge automation strategies that enhance customer engagement and streamline workflows.
As part of our dynamic team, you’ll collaborate with marketing professionals to implement, optimize, and manage automation tools that deliver measurable results. Whether you’re setting up email sequences, segmenting audiences, or analyzing performance metrics, your work will directly impact our ability to scale and connect with our audience.
If you’re a detail-oriented, tech-savvy professional with a passion for marketing automation, we’d love to hear from you. Be one of us and help shape the future of digital marketing!
Responsibility
- Develop, implement, and optimize marketing automation workflows using platforms like HubSpot, Mailchimp, or ActiveCampaign.
- Create and manage email campaigns, including segmentation, A/B testing, and performance analysis.
- Monitor and maintain lead nurturing sequences to ensure timely and relevant customer engagement.
- Collaborate with the marketing team to align automation strategies with broader campaign goals.
- Analyze key performance metrics (open rates, click-through rates, conversions) and provide actionable insights.
- Troubleshoot technical issues in automation tools and ensure seamless integration with CRM systems.
- Stay updated on industry trends and best practices in marketing automation to drive continuous improvement.
- Prepare reports and dashboards to track the effectiveness of automation initiatives.
Qualifications
- Proven experience (1-2+ years) in marketing automation, email marketing, or a related field.
- Proficiency in marketing automation tools such as HubSpot, Marketo, or similar platforms.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent written and verbal communication skills in English.
- Basic knowledge of HTML/CSS for email template customization is a plus.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Familiarity with CRM systems (e.g., Salesforce, Zoho) and their integration with marketing tools.
- A proactive mindset with a passion for problem-solving and process improvement.