job description
Are you a strategic marketer with a passion for driving customer loyalty and engagement? BruntWork is seeking a dynamic Remote Loyalty & Direct Marketing Manager to join our team and lead our efforts in building long-lasting customer relationships through innovative email, SMS, and rewards programs.
In this role, you will develop and execute data-driven marketing strategies to enhance customer retention, boost engagement, and maximize lifetime value. Based in beautiful Bali, you’ll enjoy the flexibility of remote work while contributing to a global brand’s success.
If you thrive in a creative, results-oriented environment and have a knack for crafting compelling campaigns, we’d love to hear from you!
Responsibility
- Design and implement loyalty programs, email marketing campaigns, and SMS strategies to drive customer engagement and retention.
- Analyze customer data to segment audiences and personalize marketing communications for maximum impact.
- Collaborate with cross-functional teams to align marketing initiatives with business goals and brand messaging.
- Monitor and optimize campaign performance using A/B testing, analytics, and KPI tracking.
- Develop and manage rewards programs, promotions, and incentives to enhance customer loyalty.
- Stay updated on industry trends and best practices in direct marketing and customer retention.
- Create and maintain a content calendar for email and SMS campaigns, ensuring timely and relevant communications.
- Report on campaign results and provide actionable insights to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in loyalty marketing, email marketing, or direct marketing roles.
- Strong analytical skills with proficiency in marketing automation tools (e.g., HubSpot, Mailchimp, Klaviyo).
- Excellent written and verbal communication skills with a keen eye for detail.
- Experience with CRM systems and customer data analysis.
- Creative thinker with a data-driven approach to problem-solving.
- Ability to work independently in a remote setting while collaborating with global teams.
- Knowledge of SEO and digital marketing best practices is a plus.