job description
Are you a Klaviyo expert passionate about driving engagement and conversions through email and SMS marketing? VA Masters is seeking a skilled Klaviyo Specialist Virtual Assistant to join our dynamic team in Bali and help our clients maximize their eCommerce growth.
In this role, you’ll design, execute, and optimize high-impact email and SMS campaigns, leverage data-driven segmentation, and automate workflows to boost customer retention and revenue. Whether you’re crafting personalized flows, A/B testing subject lines, or analyzing performance metrics, your expertise will directly contribute to our clients’ success.
If you thrive in a fast-paced, remote environment and have a proven track record with Klaviyo, we’d love to hear from you. Enjoy the flexibility of part-time work while making a real impact from the tropical paradise of Bali!
Responsibility
- Develop and execute email and SMS marketing campaigns using Klaviyo to drive engagement, conversions, and revenue.
- Create and optimize automated flows (welcome series, abandoned cart, post-purchase, etc.) for eCommerce clients.
- Segment audiences based on behavior, demographics, and purchase history to deliver personalized content.
- Conduct A/B testing on subject lines, CTAs, and content to improve open and click-through rates.
- Monitor and analyze campaign performance using Klaviyo analytics and provide actionable insights.
- Collaborate with clients to align email/SMS strategies with their business goals and branding.
- Maintain clean and updated contact lists, ensuring compliance with GDPR and CAN-SPAM regulations.
- Stay updated on Klaviyo best practices and industry trends to continuously refine strategies.
Qualifications
- Proven experience (1+ years) as a Klaviyo Specialist or in a similar email marketing role.
- Strong understanding of eCommerce marketing and customer lifecycle management.
- Proficiency in Klaviyo’s platform, including flow automation, segmentation, and reporting.
- Excellent copywriting and editing skills for crafting compelling email/SMS content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Basic knowledge of HTML/CSS for email template customization (a plus).
- Self-motivated, detail-oriented, and able to manage multiple projects in a remote setting.
- Familiarity with Shopify, WooCommerce, or other eCommerce platforms is advantageous.