job description
Join a leading Multinational Consumer Electronics Corporation as a Regional Product Marketing Executive in the vibrant heart of Bali! This is a unique opportunity to drive strategic marketing initiatives for cutting-edge consumer electronics across Southeast Asia, while enjoying the dynamic work-life balance of Indonesiaâs most sought-after destinations.
In this role, you will collaborate with cross-functional teams to develop and execute product launch strategies, brand positioning, and go-to-market campaigns tailored to regional markets. Leverage your expertise in consumer behavior, competitive analysis, and digital marketing to elevate brand visibility and market share. With a focus on innovation and customer-centric solutions, youâll play a pivotal role in shaping the future of consumer electronics in the region.
Based in Baliâs thriving business hubsâwhether itâs the creative energy of Canggu, the cultural richness of Ubud, or the coastal charm of Nusa Duaâyouâll thrive in a fast-paced, international environment with ample growth opportunities.
Responsibility
- Develop and implement regional product marketing strategies for consumer electronics, aligning with global brand guidelines and local market needs.
- Lead product launches, including campaign planning, messaging, and collaboration with sales, PR, and digital teams.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights for targeted regions.
- Create compelling marketing collateral, including product briefs, presentations, and digital content (e.g., social media, email, web).
- Manage budgets and ROI tracking for marketing initiatives, ensuring cost-effective and high-impact campaigns.
- Collaborate with regional distributors and retail partners to drive product adoption and sales growth.
- Monitor and report on KPIs (e.g., brand awareness, lead generation, sales conversion) to optimize performance.
- Stay ahead of industry trends in consumer electronics, emerging technologies, and digital marketing best practices.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. MBA is a plus.
- Minimum 3-5 years of experience in product marketing, preferably in consumer electronics, tech, or FMCG industries.
- Proven track record in regional marketing campaigns and cross-functional collaboration.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or market research platforms.
- Excellent written and verbal communication skills in English; additional Asian languages are advantageous.
- Experience with digital marketing (SEO, SEM, social media, content marketing) and brand management.
- Ability to work in a fast-paced, multicultural environment with a results-driven mindset.
- Willingness to travel occasionally for regional meetings or product events.