job description
Join Donna Iboutique, a leading fashion destination in Bali, as a Marketing Executive and play a pivotal role in shaping our brand’s digital and offline presence. We’re seeking a highly independent, results-driven professional who thrives in fast-paced environments and is passionate about creating impactful marketing strategies.
In this role, you’ll collaborate with a dynamic team to elevate our brand visibility, engage our target audience, and drive measurable growth across multiple channels. From social media campaigns to in-store promotions, your creativity and analytical skills will be key to our success in Bali’s competitive retail market.
If you’re a strategic thinker with a flair for storytelling and a data-driven mindset, this is your opportunity to make a tangible impact in a vibrant, fashion-forward company.
Responsibility
- Develop and execute multi-channel marketing campaigns (social media, email, SEO, and paid ads) to boost brand awareness and customer acquisition.
- Create engaging content strategies including copywriting, visuals, and video for digital platforms (Instagram, Facebook, TikTok, etc.).
- Monitor and analyze KPIs and performance metrics to optimize campaigns and report insights to stakeholders.
- Collaborate with influencers, local partners, and vendors to amplify brand reach and drive foot traffic to our boutiques.
- Plan and execute in-store and pop-up events to enhance customer experience and loyalty.
- Conduct market research to identify trends, competitor activities, and opportunities for growth in Bali’s fashion scene.
- Manage the brand’s website and e-commerce platforms, ensuring a seamless user experience and conversion optimization.
- Coordinate with the design and sales teams to align marketing efforts with product launches and inventory goals.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in retail, fashion, or e-commerce.
- Proven track record of managing successful digital campaigns (social media, Google Ads, or email marketing).
- Strong copywriting and content creation skills with an eye for design and branding.
- Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.) and basic graphic design (Canva, Adobe Suite).
- Excellent communication and project management skills with the ability to work independently and meet deadlines.
- Passion for fashion, trends, and consumer behavior with a deep understanding of Bali’s market.
- Fluency in English (written and spoken); knowledge of Indonesian is a plus.