job description
Join Ioniaga Sdn Bhd as a Regional Marketing Executive and take the lead in elevating our brandâs digital presence across Southeast Asia. Based in the vibrant hub of Canggu, Bali, youâll spearhead our Key Opinion Consumer (KOC) social media strategy, crafting compelling content, analyzing performance metrics, and fostering collaborations to drive engagement and brand loyalty.
This is a unique opportunity to shape the voice of a dynamic company in a fast-paced, creative environment. Youâll work closely with cross-functional teams to align social media initiatives with broader marketing goals, ensuring consistent messaging and maximum impact. Whether youâre developing data-driven campaigns or engaging with influencers, your work will directly contribute to our growth in the digital landscape.
If youâre a strategic thinker with a passion for storytelling, analytics, and community building, weâd love to hear from you. Apply now to be part of a team that values innovation, creativity, and measurable results.
Responsibility
- Develop and execute a comprehensive social media strategy for KOC channels, including content calendars, posting schedules, and campaign timelines.
- Create, curate, and optimize high-engagement content (e.g., posts, videos, stories, reels) tailored to regional audiences.
- Monitor and analyze social media performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Meta Insights, or similar platforms.
- Identify and collaborate with micro-influencers, KOCs, and brand ambassadors to amplify brand visibility and credibility.
- Stay ahead of digital marketing trends, platform algorithm updates, and competitor activities to refine strategies.
- Coordinate with design, copywriting, and product teams to ensure brand consistency across all social touchpoints.
- Manage community engagement by responding to comments, messages, and reviews in a timely and brand-aligned manner.
- Prepare monthly reports on KPIs, ROI, and actionable insights for stakeholders.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in social media marketing, digital marketing, or a similar role, preferably in a regional or international capacity.
- Proven track record of growing social media accounts (e.g., Instagram, TikTok, Facebook, LinkedIn) with measurable results.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later) and analytics platforms.
- Strong copywriting and content creation skills, with an eye for visual storytelling.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Familiarity with SEO, paid social advertising, and influencer marketing is a plus.
- Creative, analytical, and able to thrive in a fast-paced, target-driven environment.