job description
Join Darya-Varia Laboratoria as a Brand Manager for Consumer Health Products and take the lead in shaping the future of our health and wellness portfolio in Bali’s dynamic market. In this strategic role, you will develop, implement, and oversee innovative marketing strategies to elevate brand awareness, drive sustainable growth, and solidify our market positioning across Bali’s key regions, including Canggu, Ubud, and Denpasar.
As a Brand Manager, you will collaborate with cross-functional teams to craft compelling campaigns, analyze market trends, and ensure our consumer health products resonate with target audiences. Your expertise in brand development, consumer insights, and data-driven decision-making will be pivotal in expanding our market share and fostering long-term brand loyalty.
This is a unique opportunity to work in a fast-paced, health-focused industry while enjoying the vibrant lifestyle of Bali. If you are a visionary marketer with a passion for consumer health and a track record of success, we invite you to apply and help us redefine healthcare branding in Indonesia.
Responsibility
- Develop and execute comprehensive brand strategies to enhance visibility, engagement, and market penetration for consumer health products.
- Lead market research and competitive analysis to identify trends, opportunities, and consumer needs in the health and wellness sector.
- Collaborate with creative, sales, and R&D teams to design and launch impactful marketing campaigns, product packaging, and promotional materials.
- Monitor and analyze brand performance metrics (e.g., sales, ROI, customer feedback) and adjust strategies to optimize results.
- Manage budget allocation for marketing initiatives, ensuring cost-effective and high-impact spending.
- Build and maintain strong relationships with key stakeholders, including distributors, retailers, and healthcare professionals.
- Oversee digital marketing efforts, including social media, SEO, and content marketing, to amplify brand reach.
- Ensure compliance with regulatory standards and company policies in all branding and marketing activities.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 5 years of experience in brand management, preferably in the healthcare, FMCG, or consumer goods industry.
- Proven track record of developing successful brand strategies and driving measurable growth.
- Strong analytical skills with proficiency in data interpretation and market research tools.
- Excellent communication and leadership skills to manage cross-functional teams and external partners.
- Experience in digital marketing, including social media, SEO, and performance marketing.
- Familiarity with Indonesian market dynamics and consumer behavior, particularly in Bali.
- Fluency in English and Indonesian; additional languages are a plus.