job description
Join Trinity42 as a Performance Marketing Specialist and drive impactful digital campaigns for our diverse portfolio of clients. Based in the vibrant hub of Canggu, Bali, youâll leverage data-driven strategies to optimize paid media performance across platforms like Google Ads, Meta, and programmatic networks.
This role is perfect for a results-oriented marketer who thrives in a dynamic environment, using analytics to refine targeting, improve ROI, and scale high-performing campaigns. Youâll collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring measurable growth for our clients.
At Trinity42, we empower our team with cutting-edge tools and a culture of innovation. If youâre passionate about turning data into actionable insights and love the challenge of maximizing ad spend efficiency, weâd love to hear from you.
Responsibility
- Develop, execute, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, and other performance marketing channels.
- Monitor and analyze KPIs (CPC, CTR, CPA, ROAS) to identify trends, opportunities, and areas for improvement.
- Conduct A/B testing for ad creatives, landing pages, and audience segments to enhance performance.
- Collaborate with creative and data teams to refine messaging, targeting, and bidding strategies.
- Prepare detailed performance reports and present insights to stakeholders with actionable recommendations.
- Stay updated on industry trends, algorithm changes, and emerging tools to maintain a competitive edge.
- Manage budget allocation and pacing to maximize ROI while adhering to client objectives.
- Implement tracking and attribution models (e.g., UTM parameters, pixel setups) to ensure accurate performance measurement.
Qualifications
- Bachelorâs degree in Marketing, Business, Data Analytics, or a related field.
- Minimum 3+ years of experience in performance marketing, with a proven track record of managing paid campaigns.
- Proficiency in Google Ads, Meta Ads Manager, and analytics tools (e.g., Google Analytics, GA4, Looker Studio).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with bid management tools (e.g., Google Bid Simulator, Smart Bidding) and marketing automation platforms.
- Excellent communication and storytelling skills to present complex data in a clear, compelling manner.
- Certifications in Google Ads, Meta Blueprint, or similar are a plus.
- Ability to work in a fast-paced, remote-friendly environment with a proactive mindset.