job description
Join Jaya Fajar Lestari as a Public Relations & Marketing Creative Specialist and play a pivotal role in shaping the brand presence of our premium beauty and lifestyle products, including BABOR and LAZARTIGUE. Based in the vibrant heart of Canggu, Bali, this role offers a dynamic environment where creativity meets strategy. You will collaborate with influencers, manage affiliate partnerships, and drive engaging campaigns to elevate our brand in the competitive beauty and wellness market.
This is an exceptional opportunity for a passionate marketing professional who thrives in a fast-paced, innovative setting. If you have a knack for storytelling, a strong network in the influencer space, and a deep understanding of digital marketing trends, we want you on our team!
Responsibility
- Develop and execute creative PR and marketing strategies to enhance brand visibility for BABOR and LAZARTIGUE.
- Identify, negotiate, and manage partnerships with Key Opinion Leaders (KOLs) and affiliates to amplify brand reach.
- Create compelling briefs and content guidelines for influencers to ensure brand consistency and message alignment.
- Monitor and analyze the performance of influencer campaigns, providing detailed reports and insights for continuous improvement.
- Recommend and promote BABOR and LAZARTIGUE products through targeted marketing initiatives and collaborations.
- Coordinate with internal teams to align PR efforts with overall marketing and sales objectives.
- Stay ahead of industry trends and competitor activities to propose innovative marketing approaches.
- Manage budgets and resources efficiently to maximize ROI on marketing and PR activities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 2 years of experience in PR, digital marketing, or influencer management, preferably in the beauty or lifestyle industry.
- Proven track record of successfully managing KOL and affiliate partnerships.
- Strong negotiation, communication, and interpersonal skills.
- Proficiency in social media platforms, analytics tools, and content management systems.
- Creative mindset with the ability to develop engaging and on-brand content.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Fluency in English and Bahasa Indonesia is a plus.