job description
Join Ganesha Operation as a Product Marketing Strategist in the heart of Baliâs most dynamic business hubsâCanggu, Ubud, Denpasar, and beyond. This is your opportunity to shape the future of product marketing by developing data-driven strategies that resonate with target audiences, drive brand growth, and maximize market penetration.
In this role, you will lead the end-to-end product marketing lifecycle, from conducting in-depth market research to crafting compelling promotional campaigns. Your expertise will be pivotal in analyzing consumer behavior, identifying emerging trends, and positioning our products as market leaders. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives that deliver measurable results.
Baliâs vibrant business ecosystem offers a unique blend of creativity and innovationâperfect for a strategic thinker like you. Whether youâre based in the cultural hub of Ubud or the digital nomad hotspot of Canggu, youâll thrive in an environment that values bold ideas and impactful solutions.
Responsibility
- Develop and execute comprehensive product marketing strategies aligned with business objectives and market demands.
- Conduct market research and competitive analysis to identify opportunities, gaps, and consumer insights.
- Create and manage product positioning, messaging, and value propositions for targeted audience segments.
- Collaborate with sales, product development, and creative teams to launch high-impact promotional campaigns.
- Monitor and analyze product performance metrics (e.g., sales, engagement, ROI) and optimize strategies accordingly.
- Design and implement go-to-market (GTM) plans for new product launches or updates.
- Oversee content creation for marketing collateral, including brochures, digital assets, and sales enablement materials.
- Stay ahead of industry trends and leverage insights to refine marketing approaches.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3+ years of experience in product marketing, brand management, or strategic marketing roles.
- Proven track record of developing successful marketing campaigns and driving product growth.
- Strong analytical skills with proficiency in market research tools (e.g., Google Analytics, SEMrush, or similar).
- Excellent communication and storytelling abilities to craft compelling narratives for diverse audiences.
- Experience with digital marketing channels (SEO, SEM, social media, email marketing) is a plus.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Fluency in English (written and verbal); Indonesian language skills are advantageous.