job description
Join a forward-thinking organization in Bali as a Product Marketing Manager and take the lead in shaping the narrative for our innovative product portfolio. In this pivotal role, you will bridge the gap between product development and market success, crafting compelling strategies that resonate with our target audience and drive measurable growth.
Bali’s thriving business ecosystem offers a unique opportunity to blend global best practices with local insights. You’ll collaborate with cross-functional teams to launch new products, refine existing offerings, and position our brand as a leader in the competitive marketplace. Your expertise in market research, go-to-market planning, and performance analysis will be instrumental in achieving our ambitious goals.
If you’re a strategic thinker with a passion for storytelling and a data-driven approach, this is your chance to make a lasting impact in one of Southeast Asia’s most dynamic markets.
Responsibility
- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and customer needs.
- Lead the creation of go-to-market (GTM) plans for new product launches, including messaging, positioning, and pricing strategies.
- Collaborate with sales, product, and design teams to ensure alignment on product value propositions and customer-facing materials.
- Produce high-impact marketing collateral, including whitepapers, case studies, and sales enablement tools.
- Monitor and analyze KPIs and performance metrics to optimize campaigns and report on ROI.
- Represent the company at industry events, webinars, and media engagements to build brand authority.
- Manage digital marketing initiatives, including SEO, content marketing, and social media, to amplify product visibility.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5 years of experience in product marketing, preferably in the tech, SaaS, or consumer goods sectors.
- Proven track record of successful product launches and demand-generation campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, and marketing automation platforms.
- Exceptional written and verbal communication skills in English; Indonesian language skills are a bonus.
- Experience working in Southeast Asian markets or for multinational companies is highly desirable.
- Creative problem-solver with a customer-centric mindset and a data-driven approach.
- Ability to thrive in a fast-paced, collaborative environment with minimal supervision.