job description
Join Setelco Communications Pte. Ltd., a dynamic SME at the forefront of the electronics and devices industry, as we expand our innovative product marketing team in Bali, Indonesia. This is a unique opportunity for a passionate Product Marketing Executive to drive the success of cutting-edge electronic products in a fast-paced, collaborative environment.
As a key player in our marketing division, you will develop and execute strategic campaigns to position our products as market leaders. Your expertise in electronics and devices will be instrumental in crafting compelling narratives, engaging target audiences, and accelerating business growth. Based in one of Bali’s vibrant hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll enjoy a stimulating work culture that blends creativity with results-driven performance.
If you thrive in a role that combines analytical thinking with creative storytelling and have a passion for technology, we’d love to hear from you. This full-time position offers competitive compensation, professional development, and the chance to make a tangible impact in a growing company.
Responsibility
- Develop and implement product marketing strategies for electronics and devices, aligning with company goals and market trends.
- Conduct market research to identify customer needs, competitive landscape, and emerging opportunities in the electronics sector.
- Create compelling product messaging, positioning, and value propositions tailored to diverse target audiences.
- Collaborate with cross-functional teams (sales, R&D, design) to ensure seamless product launches and lifecycle management.
- Design and execute digital and offline marketing campaigns, including content creation, social media, and promotional materials.
- Monitor and analyze product performance metrics (sales, engagement, ROI) and provide actionable insights for optimization.
- Build and maintain relationships with key stakeholders, distributors, and industry partners to drive brand visibility and sales.
- Stay updated on industry trends, technological advancements, and consumer behavior to inform marketing strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A focus on electronics or technology is a plus.
- Minimum 3 years of experience in product marketing, preferably in the electronics, devices, or tech industry.
- Proven track record of successful product launches, campaign management, and market analysis.
- Strong analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, CRM, or marketing automation platforms.
- Excellent written and verbal communication skills in English, with the ability to craft persuasive messaging for diverse audiences.
- Creative thinker with a strategic mindset and the ability to translate technical product features into customer benefits.
- Experience working in SMEs or fast-paced environments is highly desirable.
- Familiarity with SEO, SEM, and digital marketing best practices is an advantage.