job description
Join a dynamic marketing team in Bali and take the lead in crafting innovative strategies to elevate a premium coffee brand. This is a unique opportunity to blend creativity with data-driven insights in one of Indonesia’s most vibrant markets. You’ll work in a flexible, collaborative environment where your ideas can shape the future of a growing brand.
As a Marketing Specialist, you’ll develop and execute campaigns that resonate with coffee enthusiasts, leverage digital and traditional channels, and drive brand loyalty. Bali’s thriving café culture and international appeal provide the perfect backdrop for impactful marketing initiatives. Whether you’re a seasoned marketer or an ambitious professional ready to take the next step, this role offers unparalleled growth potential in a fast-paced, supportive setting.
If you’re passionate about storytelling, consumer engagement, and building a brand that stands out, we’d love to hear from you. Apply today and be part of a team that values innovation, collaboration, and results.
Responsibility
- Develop and implement comprehensive marketing strategies to promote the premium coffee brand across digital and offline channels.
- Create engaging content and campaigns (social media, email, blogs, ads) tailored to local and international audiences in Bali.
- Conduct market research to identify trends, consumer preferences, and competitive insights to refine branding and messaging.
- Collaborate with cross-functional teams (design, sales, product) to ensure consistent brand voice and visual identity.
- Manage social media platforms, community engagement, and influencer partnerships to boost brand visibility.
- Monitor and analyze KPIs and performance metrics (ROI, engagement rates, conversion) to optimize marketing efforts.
- Organize and execute events, promotions, and pop-ups to enhance customer experience and brand loyalty.
- Stay updated on industry trends in coffee, sustainability, and digital marketing to keep strategies fresh and effective.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in FMCG, hospitality, or lifestyle brands.
- Proven track record in digital marketing (SEO, SEM, social media, content creation).
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or similar.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative thinker with a problem-solving mindset and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for coffee culture, branding, and consumer engagement is highly desirable.