job description
Are you a creative and strategic thinker with a passion for personal branding and content creation? PT Daun Teratai Herbalife is seeking a dynamic Personal Brand & Content Strategist to elevate Dave Stanley’s digital presence through compelling storytelling, trend-driven content, and data-backed strategies on platforms like TikTok and Instagram.
In this role, you will craft and execute innovative content strategies that resonate with audiences, enhance engagement, and build a strong personal brand. You’ll analyze performance metrics, stay ahead of social media trends, and collaborate with cross-functional teams to ensure consistency and impact. If you thrive in a fast-paced environment and have a knack for turning ideas into viral content, this is the perfect opportunity for you.
Join us in Bali’s vibrant digital landscape and help shape a brand that inspires and connects. Apply now to be part of a team that values creativity, strategy, and results.
Responsibility
- Develop and implement a comprehensive personal branding strategy for Dave Stanley across TikTok and Instagram.
- Create engaging, on-brand content (videos, reels, stories, posts) that aligns with audience interests and platform trends.
- Monitor and analyze content performance using analytics tools to refine strategies and maximize reach.
- Collaborate with influencers, creators, and internal teams to amplify brand messaging and campaigns.
- Stay updated on social media trends, algorithm changes, and best practices to keep content fresh and relevant.
- Manage content calendars, scheduling, and publishing to ensure consistent and timely delivery.
- Optimize content for SEO and discoverability, including hashtags, captions, and metadata.
- Provide regular reports on KPIs, engagement metrics, and ROI to stakeholders.
Qualifications
- Proven experience in content strategy, personal branding, or social media management (2+ years preferred).
- Strong portfolio showcasing creative content creation and successful brand campaigns.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) and analytics platforms (Meta Business Suite, TikTok Analytics).
- Excellent storytelling, copywriting, and communication skills in English.
- Deep understanding of TikTok and Instagram algorithms, trends, and audience behaviors.
- Ability to work independently, meet deadlines, and adapt to evolving priorities.
- Experience with influencer collaborations or digital marketing is a plus.
- Passion for health, wellness, or lifestyle industries is advantageous.