job description
Join PT Dian Bayu Tribuana as a Performance Marketing Specialist and drive impactful digital campaigns in the healthcare and medical sector. This role is perfect for a data-driven marketer passionate about aligning high-performance marketing strategies with strict healthcare regulations and business objectives.
Based in the vibrant hub of Canggu, Bali, you’ll work in a dynamic environment where innovation meets compliance. Your expertise will ensure that every campaign not only delivers measurable results but also adheres to medical standards and ethical marketing practices.
We’re looking for a strategic thinker with a keen eye for detail, capable of optimizing multi-channel campaigns (SEO, PPC, social media, and email) while maintaining full compliance with healthcare industry regulations. If you thrive in a fast-paced setting and want to make a difference in a growing sector, this is your opportunity.
Responsibility
- Develop, execute, and optimize performance marketing campaigns across digital channels (Google Ads, Meta, LinkedIn, etc.) with a focus on healthcare and medical compliance.
- Monitor and analyze KPIs (CAC, ROAS, CTR, conversion rates) to refine strategies and maximize ROI.
- Ensure all marketing materials and campaigns align with healthcare regulations, medical ethics, and brand guidelines.
- Collaborate with cross-functional teams (content, design, legal) to create compliant, high-converting ad creatives and landing pages.
- Conduct market research and competitor analysis to identify trends and opportunities in the healthcare digital space.
- Manage budget allocation and bidding strategies to optimize ad spend efficiency.
- Implement A/B testing for ads, emails, and landing pages to improve performance continuously.
- Generate detailed reports and insights for stakeholders, highlighting campaign performance and compliance adherence.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A background in healthcare marketing is a plus.
- Minimum 3+ years of experience in performance marketing, preferably in a regulated industry (healthcare, pharma, or finance).
- Proven track record of managing paid digital campaigns (Google Ads, Meta Ads, etc.) with a data-driven approach.
- Strong understanding of healthcare/medical compliance and advertising regulations (e.g., FDA, local medical laws).
- Proficiency in analytics tools (Google Analytics, Google Tag Manager, Data Studio) and marketing platforms.
- Excellent written and verbal communication skills in English; Indonesian language skills are a bonus.
- Ability to work in a fast-paced, collaborative environment with a problem-solving mindset.
- Certifications in Google Ads, Meta Blueprint, or similar are highly advantageous.