job description
Join ShopBack, Asia-Pacificâs leading rewards and cashback platform, as a Performance Marketing Manager in the heart of Bali. As part of our Global Performance Marketing team, you will spearhead data-driven online media strategies to acquire, engage, and retain users across high-growth markets. This is a unique opportunity to blend creativity with analytics, optimizing campaigns across paid social, search, display, and affiliate channels to maximize ROI and scale our user base.
Based in Baliâs vibrant digital nomad hubsâwhether itâs the creative energy of Canggu, the cultural richness of Ubud, or the coastal charm of Kutaâyouâll collaborate with cross-functional teams to shape ShopBackâs digital footprint. Your expertise will directly influence customer acquisition costs (CAC), lifetime value (LTV), and overall business growth in a dynamic, fast-paced environment.
If youâre passionate about performance marketing, A/B testing, and leveraging insights to drive impact, this role offers the perfect blend of strategic thinking and hands-on execution in a globally recognized brand.
Responsibility
- Develop and execute high-impact digital marketing campaigns across Meta, Google Ads, TikTok, and programmatic platforms to drive user acquisition and retention.
- Optimize budget allocation across channels using data-driven insights to maximize ROI, CTR, and conversion rates.
- Monitor and analyze KPIs (CAC, LTV, ROAS) and provide actionable recommendations to improve performance.
- Collaborate with creative teams to produce compelling ad creatives, landing pages, and copy that resonate with target audiences.
- Conduct A/B testing on ad creatives, audiences, and bidding strategies to refine campaign effectiveness.
- Stay ahead of industry trends in performance marketing, emerging platforms, and algorithm updates to maintain a competitive edge.
- Work closely with regional teams to localize campaigns and ensure alignment with global marketing strategies.
- Prepare and present regular performance reports to stakeholders, highlighting wins, challenges, and opportunities.
Qualifications
- 5+ years of experience in performance marketing, with a proven track record in paid social, search, or programmatic advertising.
- Expertise in managing large-scale ad budgets (USD $100K+/month) and optimizing for key metrics like CAC, ROAS, and LTV.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics 4, and Looker Studio.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-backed decisions.
- Experience with attribution modeling, UTM tracking, and marketing automation tools (e.g., Braze, Adjust).
- Creative mindset with a knack for crafting high-converting ad copy and visuals.
- Excellent communication skills to collaborate with cross-functional teams and present insights to leadership.
- Bachelorâs degree in Marketing, Business, or a related field (or equivalent experience).