job description
Are you a data-driven Performance Marketing Manager passionate about scaling B2C growth through high-impact paid media strategies? KMC Solutions is seeking a dynamic leader to spearhead full-funnel campaigns, optimize customer acquisition, and drive measurable ROI in the vibrant digital landscape of Bali.
In this senior individual contributor role, youâll leverage cutting-edge tools and analytics to craft and execute multi-channel campaigns across paid social, search, display, and programmatic advertising. Your expertise will shape our customer journey, from awareness to conversion, while collaborating with cross-functional teams to align marketing efforts with business objectives.
Based in the heart of Cangguâa hub for digital nomads and innovative businessesâyouâll thrive in a fast-paced, results-oriented environment where creativity meets performance. If youâre ready to make an impact with a forward-thinking company, this is your opportunity to elevate your career in one of Southeast Asiaâs most exciting markets.
Responsibility
- Develop and execute data-driven paid media strategies across platforms like Meta, Google Ads, TikTok, and programmatic networks to drive customer acquisition and retention.
- Manage full-funnel campaigns, from top-of-funnel awareness to bottom-of-funnel conversions, ensuring seamless user experiences.
- Optimize ad spend, bidding strategies, and audience targeting to maximize ROI and CAC efficiency.
- Conduct A/B testing for creatives, copy, and landing pages to improve performance metrics (CTR, CVR, LTV).
- Collaborate with creative and analytics teams to refine messaging and attribution models.
- Monitor KPIs (CPA, CPC, ROAS) and provide actionable insights through dashboards and reports.
- Stay ahead of industry trends, emerging platforms, and algorithm updates to maintain a competitive edge.
- Lead budget planning, forecasting, and performance reviews for stakeholders.
Qualifications
- Bachelorâs degree in Marketing, Business, or a related field; MBA or advanced certifications (Google Ads, Meta Blueprint) are a plus.
- 5+ years of experience in performance marketing, with a proven track record in B2C customer acquisition.
- Expertise in managing paid social, search, and programmatic campaigns with budgets exceeding $50K/month.
- Proficiency in analytics tools (Google Analytics, Looker Studio, Tableau) and attribution modeling.
- Strong understanding of CRM, email marketing, and retention strategies to nurture leads.
- Experience with marketing automation platforms (HubSpot, Marketo) and CDPs is advantageous.
- Exceptional analytical, problem-solving, and communication skills to articulate data-driven recommendations.
- Ability to work in a fast-paced, remote or hybrid setting with a results-oriented mindset.