job description
Join Reed Elsevier as a Paid Search Analyst and take the lead in driving high-impact digital marketing campaigns. In this role, you will manage and optimize PPC (Pay-Per-Click) strategies to maximize ROI, ensuring accurate tracking, tagging, and performance analysis. Based in the vibrant and dynamic location of Bali, you'll collaborate with cross-functional teams to enhance campaign effectiveness and contribute to the company's growth in the digital space.
This is a fantastic opportunity for a data-driven marketer who thrives in a fast-paced environment and is passionate about leveraging analytics to drive business success. If you have a keen eye for detail and a strong background in paid search, we want to hear from you!
Responsibility
- Manage and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
- Monitor and analyze campaign performance, providing actionable insights and recommendations.
- Ensure accurate tracking and tagging of campaigns to measure effectiveness and ROI.
- Conduct keyword research and competitive analysis to refine targeting strategies.
- Collaborate with marketing and sales teams to align PPC efforts with broader business goals.
- Develop and implement A/B testing strategies to improve ad copy, landing pages, and bidding strategies.
- Prepare detailed reports on campaign performance and present findings to stakeholders.
- Stay updated with industry trends and best practices in paid search and digital marketing.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns, preferably in a similar role.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Ads, and Excel.
- Experience with bid management tools and platforms (e.g., Google Ads, Bing Ads, Facebook Ads).
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Certification in Google Ads or similar platforms is a plus.
- Familiarity with SEO principles and digital marketing strategies.