job description
Join VA Masters as a Paid Media Manager and take the lead in driving high-impact digital advertising campaigns from the vibrant setting of Bali. This is a unique opportunity to shape the online presence of global brands while enjoying the flexibility of part-time remote work.
In this role, you will strategize, execute, and optimize paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok. Your expertise will directly influence lead generation, brand awareness, and ROI, making you a key player in our marketing success.
We’re looking for a data-driven, creative thinker who thrives in a dynamic environment. If you’re passionate about performance marketing and want to work with a forward-thinking team, this role is for you.
Why apply?
- Work remotely from Bali with a flexible part-time schedule.
- Competitive hourly rate of $4–$5 USD.
- Collaborate with a global team on cutting-edge campaigns.
- Grow your career in digital marketing with hands-on experience.
Responsibility
- Develop and execute paid media strategies across Google Ads, Meta, LinkedIn, and other platforms to meet KPIs.
- Manage campaign budgets, bids, and targeting to maximize ROI and conversion rates.
- Conduct A/B testing for ad creatives, landing pages, and audience segments to optimize performance.
- Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS) and provide actionable insights.
- Create compelling ad copy and visuals that align with brand voice and campaign goals.
- Stay updated on industry trends, platform algorithm changes, and emerging ad formats.
- Collaborate with cross-functional teams (content, design, analytics) to ensure campaign alignment.
- Prepare and present performance reports with clear recommendations for improvement.
Qualifications
- Proven experience (2+ years) in managing paid media campaigns with a track record of success.
- Proficiency in Google Ads, Meta Ads Manager, and other PPC platforms.
- Strong analytical skills with expertise in Google Analytics, Google Tag Manager, or similar tools.
- Ability to interpret data and make data-driven decisions to optimize campaigns.
- Excellent written and verbal communication skills for ad copy and stakeholder updates.
- Creative mindset with an eye for high-converting ad designs and messaging.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
- Self-motivated with the ability to work independently in a remote setting.